The Power of Stern
It’s amazing to me the power that Howard Stern held over the terrestrial airwaves. Congress proposed indecency legislation, primarily because of his lewd and vulgar radio show. Now that he’s gone to satellite radio, it appears that terrestrial radio is still threatened by him. Before he left the air, CBS radio changed the branding for its talk shows to label them “Free FM” - a statement to counter those willing to pay to hear Stern once he went to Sirius. They did not stop there, however.
Note the branding that Stern created for his new station and the logo that CBS uses for the site that streams their talk radio online. Is it a coincidence that both logos have raised fists? Stern’s logo appears to be a statement against the suppression of free speech rights. On the other hand, CBS uses ‘KYou’ to exemplify personalized formats. I wonder who stole the raised fist logo?
Tags: [Howard Stern, CBS, CBS Radio, Infinity, Infinity Broadcasting, talk radio, shock jock, logo, radio, Sirius, Sirius Satellite, satellite radio]
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